Our
Values

- Our DNA -

OUR VALUES

ROYER believes in honest relationships, quality and work well done. We pay the utmost respect to all those who put heart and soul into their work for their family, their community and the good of humanity. Disciplined, hardworking, stubborn, we are determined to produce in North America work boots and shoes that surpass all others! It’s part of our DNA.

RESPECT

DOING THE RIGHT THING

Respect is ROYER’s core value – Respect for our customers, respect for our products and respect for those who contribute to making them. We believe in doing the right thing by never failing to provide accurate facts, by keeping our promises, and by delivering top-quality products.

RIGOR

DOING THINGS RIGHT

Rigor, discipline and attention to minute details result in products that truly perform. We are proud of each pair of boots that bears our name and believe that the best way to demonstrate this pride is through the quality of our work, from the product’s design up to its every last stitch.

PERSISTENCE

PUSHING OURSELVES TO EXCEL
NEVER GIVING UP

Maintaining the status quo is not an option – we aim for excellence. And achieving excellence requires hard work, persistence and commitment. As creators of ideas and initiators of change, we constantly strive to achieve the impossible. We never shy away from going the extra mile and thinking outside the box.